It’s Nearly Showtime!

The city known as “The World’s Image Center” will once again be living up to its title as it welcomes nearly 30 world renown street artists for the third installment of WALLTHERAPY. They will be transforming walls both large and small throughout Rochester into works of art, serving our collective need for inspiration.

To kick off this week long mural festival, there will be block parties in each neighborhood where the murals are being painted featuring local musicians and performers, adding to the experience as crowds watch the “wall therapists” at work. An open community dialogue with the artists will take place mid-week.

WALLTHERAPY is brought to you by The Synthesis Collaborative, a nonprofit organization dedicated to improving health in the developing world using the tools of teleradiology and cloud computing. The common thread is “Imagery,” which has the potential to preserve and enhance life by addressing the needs of both the body and spirit. Its co-founder Dr. Ian Wilson envisions this event and the art it will create to be a lasting influence on the heart of the Rochester community. WALLTHERAPY brings these talented individuals together as a community-level intervention to use mural art as a vehicle to address our collective need for inspiration.

The 2013 WALLTHERAPY has also been made possible by the generous individuals who donated through our indiegogo campaign this past Spring. With their help and donations from local artists, our campaign was able to reach its goal of over $30,000 in just over 30 days.

Join us around the city as our “wall therapists” paint their murals on the various walls generously donated by individuals and businesses in the South Wedge and El Camino Trail area. We will be posting exact locations on Friday, July 19th.

We’ll all be quite busy during the week, so we suggest following us on Facebook, Twitter, and Instagram to get the latest updates!

www.facebook.com/walltherapyny
twitter.com/walltherapyny
instagram.com/walltherapyny

All of our events are open to the public! Come hang out!

WALLTHERAPY KICKOFF – July 19
1975 Gallery
89 Charlotte St.
Rochester, NY 14607
https://www.facebook.com/events/206636122825110/

EL CAMINO TRAIL BLOCK PARTY – Saturday July 20, 2-7pm
Avenue D Rec Center
https://www.facebook.com/events/420343994747832/

SOUTH WEDGE BLOCK PARTY – Sunday July 21. 2-6pm
Star Alley, South Ave
https://www.facebook.com/events/269144993223208/

COMMUNITY DIALOGUE WITH THE ARTISTS – July 24
School of the Arts
45 Prince St.
Rochester, New York 14607
https://www.facebook.com/events/178323042344278/

FLOOR THERAPY – July 25th
Skylark Lounge
40 South Union St, Rochester, New York 14607
https://www.facebook.com/events/606269516072435/
Please note this event is 21 and up with a $5 cover charge

Due to the nature of this event, weather is always a factor. We urge you to follow WALLTHERAPY on Facebook and/or Twitter to keep up to date with any changes that might take place should the artists encounter inclement weather.